Welcome to the "world of ABB"

The world of ABB – where every day we make a fantasy island a reality, help save a cultural landmark, and carry skiers to the top of the slopes, all with efficiency and economy.

Our advertising campaign gives an idea of the size and scope of our products and services in North America and how ABB touches millions of lives worldwide every day.

Our advertisements celebrate our employees, using ABB employees in the commercials, and are based on our many successes. Go behind the TV to read about our employees' involvement as well as stories about our customers that helped shape our message.

Read the stories behind the TV

China's power grid

China's power grid

ABB's technology provides transmission links

NASA

NASA

Helping flight simulations soar to new heights

Tennessee Valley Authority

Tennessee Valley Authority

Protecting a major power system

Canadian Space Agency

Canadian Space Agency

Expanding scientific knowledge

The making of "Made in ABB"

  • The making of "Made in ABB"

    The making of "Made in ABB"

    Our advertising campaign took a lot of hours, creativity and work -- meet some of the people behind the "Made in ABB" ads

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    Contact us

    • Beth Foley
      Advertising Manager
      U.S. Corporate Communications
      +1 203-750-2250

    Behind the TV - the stories

    • Behind the ads

      Stories behind the ads -- and how we help customers succeed every day.

    Print Advertising

    • View our ads

      Seen in publications such as Business Week, Washington Post, New York Times and the Wall Street Journal.

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