Our advertising campaign gives an idea of the size and scope of our products and services in North America and how ABB touches millions of lives worldwide every day.
Our advertisements celebrate our employees, using ABB employees in the commercials, and are based on our many successes. Go behind the TV to read about our employees' involvement as well as stories about our customers that helped shape our message.
ABB's technology provides transmission links
Helping flight simulations soar to new heights
Protecting a major power system
Expanding scientific knowledge
Our advertising campaign took a lot of hours, creativity and work -- meet some of the people behind the "Made in ABB" ads
Stories behind the ads -- and how we help customers succeed every day.
Seen in publications such as Business Week, Washington Post, New York Times and the Wall Street Journal.