24. April 2012 15:10
Every business is a digital business. There has been a massive increase in digital activity, due to proliferation of smart phones, tablets, and laptops. More data is changing the way the world works. The data center is the factory of today's economy.
Next generation data centers: the modular transformation
Andreas Zoll, VP Engineering and Procurement, IO was the speaker. IO provides intelligent control through our integrated modular approach to digital energy technology for the world's largest enterprises, governments, and service providers.
Some stats that show the importance of data centers today:
- 38 billion Facebook photos shared
- 295 exabytes of data stored, and 30 exabytes of data shared
- 730 million corporate email accounts, three billion email accounts
- 25 billion tweets sent
- Half a trillion emails are sent every day
The cloud is brick and mortar, it's a building; specifically it's a data center.
Data creation is growing at 60% per year. Wal-Mart adds a billion rows per minute to its database. One sequenced human genome is two petabyte (a petabyte is a one followed by 15 zeros). Source: Intel's Director of Tera-Scale Computing
The amount of all data produced in 2009 was 0.8 zetabytes (ZB) (one followed by twenty zeros, or one trillion GB). By 2020, the amount will be 30 ZB.
The data center today is custom designed and built. There are too many parts, no standardization, no software, no information or analytics that mean anything, no efficiency or utilization optimization, and is overbuilt to ensure energy continuity, which results in high infrastructure cost and low server utilization. Data centers today are snowflakes, they cannot be duplicated exactly.
The problem is that construction-based data centers cannot keep pace with technology. There is zero operational flexibility, they take too long to build, and cost too much on a unit basis.
The solution is modular hardware and software. Construction-based data centers take 18-36 months to build, reduced to 120 days with modular data centers. Annual operational man hours are halved from 42,000 to 21,000. Perhaps most importantly, modular data centers have fully integrated control, whereas in traditional construction-based data centers, there is no integrated control. Finally, cooling and power utilization is increased from 25% to 70%.
The result of using modular data centers over using data centers connected to a building is:
- improved design flexibility
- lower operating cost
- greater efficiency and utilization
- aligned with IT improvements
- delivered or hosted solution
- lower, just-in-time capital investment